Press Release: July 7, 2001
Award-Winning Online Baby Gift Store Adopts Turn-Key Gift Registry

Jacksonville, Florida, July 7, 2000 - Baby Gift Idea.com (www.babygiftidea.com), the Internet’s leading baby shower gift store, announced today that it has selected the FirstRegistry company (www.firstregistry.com) to provide a turnkey online gift registry solution.

"FirstRegistry offers a far more user-friendly registry than what we were producing in-house. Moreover, as a result of this arrangement, Baby Gift Idea.com has the added bonus of being promoted in FirstRegistry’s baby vertical which will help to strengthen our Internet presence, " explains Natalie Taylor, president and owner of Baby Gift Idea.com.

The most important implication, according to Taylor, is that "parents and friends of soon-to-be parents have all the elements necessary to take the guess work out of purchasing baby gifts and can buy quickly and easily. The FirstRegistry solution gives our customers assurance that the ideal gift is given each time."

The award-winning Baby Gift Idea.com store was envisioned in 1997 by then 23 year-old at-home mom Natalie Taylor, with the goal of offering an innovative shopping alternative and personalized baby gifts. It has quickly grown since its launch in April 1999 into a hub for unique baby and family gifts as well as parenting resources, including message board communities, monthly contests, baby naming suggestions, and featured experts on fatherhood and breastfeeding issues.

Taylor, now 26 years and a single mom, attributes the rapid growth of her store to its "refreshing selection of unique baby keepsakes," which vary from custom embroidered baby blankets to handcrafted plates to rugs, time capsules, gift sets, educational toys, personalized jewelry and more. "If it's a unique alternative to baby gift shopping at your local brick-and-mortar store, we have it!"

Contact: Natalie Taylor,
Natmomma@aol.com,
phone 904-880-2836,
fax 413-473-3412